Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
The text in italic pasted above is from Gucci’s profile on their website. Without doubt, it is an accurate depiction of this expensive yet highly fashionable brand. Gucci was opened by Guccio Gucci in 1921 as a leather goods company in Florence, Italy and is now led by Italian fashion designer and influencer Alessandro Michele. Gucci is famous for its unique mix of innovative audacity and legendary Italian quality and craftsmanship, as written on GucciMuseo.
There is no point in attempting to describe the type of clothing Gucci produces worldwide as this has become a sense of general knowledge. Yet, there is an underlying question—a question that I, in particular, have pondered over: it is a matter of to what extent the advertisement of Gucci is done to put a label on the clothes as ready-to-wear or whether Gucci is, in the end, pure art.
I don’t know about you but the first thing I think when I see these looks on the runway is how fascinating. I think each look is absolutely unique and for Gucci to promote such images means that there is a lot of courage in pursuing this sort of brand appearance.
Yet, then there also comes the idea that Gucci is a brand that sells, besides handbags, accessories, and shoes, also clothing. This means that it is expected—stereotypically—that fashion shows will illustrate the trends in fashion at a particular moment. Hence, if Gucci encourage these type of trends, will some people take them seriously? That is perhaps a worry among some people. However, here’s what I believe: I believe that Gucci has always been a brand that sells top quality products and its major focus is on accessories, bags, and shoes. Thus, they have a style…a technique which they want to and are forced to maintain. So, since they are extending their product options to retail and clothing, that means that this abstract style needs to be seen there as well.
Only celebrities can actually go around wearing these outfits, and not to ordinary occasions. This makes Gucci abstract and fascinatingly original and unique. There is no other brand like it which is why it is so popular among the market that can afford it.
Now, let’s take a look at their prices.
Most people are aware that Gucci is an expensive brand, yet few know exactly what the numbers are for their products (I am referring to the gathering of people that do not shop at Gucci typically).
A dress at Gucci, such as some presented at their fashion shows, can be priced around £4,000. Handbags (because of their stunning quality and texture) can be around £2,000. Shoes are on average above £1,000. Oh and in case anyone was looking for some new white socks, Gucci has some nice plain ones for £205!
So, for people considering heavily whether or not to get a wear-only-once-in-a-lifetime-and-then-try-to-sell-off Gucci dress for £4,000, remember that for that money you can go on your own and partake in a luxurious holiday in Paris! So, it’s all a matter of what your standards are and how much disposable income you have (I’m bringing in some A-Level Business terms here because they fit in pretty well, I reckon).
On to our third analysis topic, let’s take a look at how celebrities advertise this product. Several lines above you can see a picture of Michelle Obama wearing a gorgeously tailored and custom-made Gucci dress. Isn’t she just beautiful?!
Other celebrities such as Kate Winslet, Angelina Jolie, Emma Stone, Charlize Theron, and Anne Hathaway wear Gucci at main events and steal all of the attention. Fashionistas can spot a Gucci from across the room!
The question it all comes down to is what is Gucci in the end? Yes, it is definitely one of the best brands for bags. And what else? It is an abstract compilation of different aspects of both historic and contemporary life, braiding into its publicised style the variety of cultures and appearance choices found universally. That is what fascinates me about Gucci. Essentially, Gucci is inclined to produce more art rather than the polo shirt I can wear to school next week.
All of the images used are from Gucci’s Facebook profile, including the last image from Hailey Baldwin’s Instagram feed.